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Diversify Your Marketing

Diversify Your Marketing

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Tips on how to make your marketing strategy work for you With Facebook and Instagram’s recent outage on Oct. 4th, millions of users lacked access to their accounts for about 6 hours. Among these users,...
Tips for good health at work

Tips for good health at work

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With many Americans working an average of 8+ hours each day, it is easy to cast self-wellness aside. Though a corporate office job is not considered physically tiring, mental overload does take a toll...
Is email marketing dead?

Is email marketing dead?

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Long gone are the days of chatting through AIM and endless email threads. Advertisers have taken to expand across print, SEO (search engine optimization), text messaging, and the ever-changing social media platforms. But is...
7 Tips to Reboot Non-Profit Marketing in 2021

7 Tips to Reboot Non-Profit Marketing in 2021

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Non-profit organizations were hit like every other business in 2020, but their dependence on fundraising posed an extra challenge. Donors -- from one-time givers to major philanthropists -- tightened their belts to hedge against...
Five creative ways to “UpCycle” your content

Five creative ways to “UpCycle” your content

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Did you know you could be sitting on a treasure trove of content worth sharing with just a few creative tweaks? A robust digital marketing plan includes content – and lots of it! For small...

Let’s Play the Name Game

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Strategies for Naming Products & Businesses When it comes to branding your product or service, the logical place to start is the name. But if you’re not a creative marketing professional, you might find yourself intimidated...
To print or not to print?

To print or not to print?

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“Print is dead” is something we hear a lot, even outside the walls of marketing agencies. Evangelists for a digital-first world would have us all believe that people only want to communicate via screens,...
Make real money with virtual business tools

Make real money with virtual business tools

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This month, we’re continuing to share tips and insights for small business-owners that can help them thrive in a tough economy. (Plus, it’s August in South Florida, which is usually slow even in the...
Reduce social distance with social media

Reduce social distance with social media

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It may seem like social media is only good for arguing, but as a business-owner, it can also be a strong tool for connecting with customers in the age of social distancing. Here are...
The Power of Local Search

The Power of Local Search

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Having a website has long been thought of as the key to doing business with the world. But most businesses aren’t global – they’re local – so ranking on page one of Google globally...
The Art of the Pop-Up Shop

The Art of the Pop-Up Shop

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Sometimes it pays to not be permanent. People love novelty. The food truck craze of the mid-2010s was built almost entirely on the novelty of, “Where will it be next?” Street tacos somehow taste better...
Get boosted: the art of paid social media

Get boosted: the art of paid social media

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A funny thing happens when you minimize the personal information you share with Instagram. You don’t see fewer ads. You see weird ads, from C-list influencers to crypto scams. And all of it is...
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