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Diversify Your Marketing
Tips on how to make your marketing strategy work for you
With Facebook and Instagram’s recent outage on Oct. 4th, millions of users lacked access to their accounts for about 6 hours. Among these users,...
Tips for good health at work
With many Americans working an average of 8+ hours each day, it is easy to cast self-wellness aside. Though a corporate office job is not considered physically tiring, mental overload does take a toll...
Is email marketing dead?
Long gone are the days of chatting through AIM and endless email threads. Advertisers have taken to expand across print, SEO (search engine optimization), text messaging, and the ever-changing social media platforms. But is...
7 Tips to Reboot Non-Profit Marketing in 2021
Non-profit organizations were hit like every other business in 2020, but their dependence on fundraising posed an extra challenge. Donors -- from one-time givers to major philanthropists -- tightened their belts to hedge against...
Five creative ways to “UpCycle” your content
Did you know you could be sitting on a treasure trove of content worth sharing with just a few creative tweaks?
A robust digital marketing plan includes content – and lots of it! For small...
Let’s Play the Name Game
Strategies for Naming Products & Businesses
When it comes to branding your product or service, the logical place to start is the name.
But if you’re not a creative marketing professional, you might find yourself intimidated...
To print or not to print?
“Print is dead” is something we hear a lot, even outside the walls of marketing agencies. Evangelists for a digital-first world would have us all believe that people only want to communicate via screens,...
Make real money with virtual business tools
This month, we’re continuing to share tips and insights for small business-owners that can help them thrive in a tough economy. (Plus, it’s August in South Florida, which is usually slow even in the...
Reduce social distance with social media
It may seem like social media is only good for arguing, but as a business-owner, it can also be a strong tool for connecting with customers in the age of social distancing. Here are...
The Power of Local Search
Having a website has long been thought of as the key to doing business with the world. But most businesses aren’t global – they’re local – so ranking on page one of Google globally...
The Art of the Pop-Up Shop
Sometimes it pays to not be permanent.
People love novelty. The food truck craze of the mid-2010s was built almost entirely on the novelty of, “Where will it be next?” Street tacos somehow taste better...
Get boosted: the art of paid social media
A funny thing happens when you minimize the personal information you share with Instagram. You don’t see fewer ads. You see weird ads, from C-list influencers to crypto scams. And all of it is...