TotalBank opens new Village banking center

Pictured during the symbolic ribbon cutting for the grand opening of the new Pinecrest TotalBank building are (l-r) Juan Rovira, assistant vice president/sales director; Renato Salazar, senior vice president/managing director; Elizabeth De la Rosa, assistant vice president; Lyan Fernandez, executive vice president/COO; Luis de la Aguilera, president; Pinecrest Mayor Cindy Lerner; and Village council members Bob Ross and Jeff Cutler.

TotalBank officially opened its much anticipated full service branch facility in Pinecrest last week, barely four months after breaking ground late last year.

Chartered in 1974 and today holding $2.2 billion in assets, TotalBank hosted a gala grand opening party in the modern new banking center, 10205 S. Dixie Hwy., on May 2 attended by Pinecrest Mayor Cindy Lerner and Village council members Jeff Cutler, Bob Ross and Joe Corradino.

TotalBank President Luis de la Aguilera headed the corporate contingent attending the festivities and he told the crowd that while the building was new, the bank has been active in the area for a long time.

“We have been very active in the Pinecrest community for many years without having a physical presence,” said de la Aguilera. “We made the commitment to build in Pinecrest well over a year ago and opened a three-man loan production office here. The Pinecrest demographics are very strong and we already have hundreds of customers in the Pinecrest zip code.”

De la Aguilera said that kind of business means the new Village branch will be a huge success. “If we’ve seen that kind of movement without a physical presence here,” he said, “then having a full-service banking center in Pinecrest will be a great opportunity for us.” De la Aguilera also noted that TotalBank officials have been active for many years in many different civic activities in the Pinecrest community.

“We have been the charter sponsor of the Pinecrest Premier Soccer Club,” he said. “Today it has over 1,100 kids playing soccer and our senior vice president Renato Salazar, the managing director of this banking center, is a Pinecrest resident and was a founder of the soccer club.”

De la Aguilera said TotalBank will employ seven people in the modern, new 2,500-square-foot facility that sits near the entrance to the Palmetto Expressway.

“We are a full-service commercial bank and we’re very diversified in all of the banking products that we offer,” he said. “The product array stems from wealth management, residential and commercial lending, consumer lending, trade financing and letters of credit; the bank does it all.

“We’re a community bank that has been here in Miami-Dade County for almost 40 years. But we are one that has the financial power behind it to do whatever the community needs. We are very excited to be here!”

TotalBank was acquired in 2007 by Banco Popular, the third largest commercial bank in Spain with about $200 billion in assets. TotalBank is a wholly owned subsidiary of the banking giant, but considered very important strategically because it is the U.S. operation.

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