Branding Expert Bruce Turkel Advises Red Sunset Merchants Association


By Kimberly Porter….

Sam Ranchandami, Luggage At Sunset Place; Amy Donner, South Miami News; Bruce Turkel; Ivan Mladenovic, Preemo

A familiar face returned to South Miami to advise on maximizing profitability at the Red Sunset Merchant Association March 15 meeting.

Author Bruce Turkel who has written three books on brand management  described how to “Define Your Issue” in relation to increasing revenue during a luncheon session in the Player Lounge at Game Time in the Shops at Sunset Place.

A prominent CEO of a brand management firm, Turkel is a nationally recognized speaker who has created valuable brands for 25 years.

“Defining the issue can make a company more profitable,” said Turkel who has lived in the local area since 1980, noting its “fun for me to come here and see all the people from stores I frequent.”

Attendees at the meeting said they appreciated the input of a professional speaker, Isabel Merritt of Isabels Fine Home Furnishings, commenting he appreciated learning business tips from someone of Turkel’s experience since he creates marketing for her store.

“What a thrill to have Bruce Turkel back and to have representation from the city commission today,” added Chamber South President Mary Scott Russell “That’s really important, and we thank Vice Mayor Velma Palmer and Commissioner Brian Beasley for coming.”

The next RSMA meeting is scheduled April 12 at the First National Bank of South Miami. For information, visit the association web site:

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