Hotels’ grand opening celebration to benefit Sylvester Cancer Center

By Vanessa Fioravante….
The world’s first JW Marriott Marquis Miami and Hotel Beaux Arts Miami, both opening in October, have announced a partnership with the Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine to host its 2010 signature fundraiser, the Metropolitan Garden Gala.
Expected to raise more than $1.5 million to benefit cancer research, the gala will take place on Saturday, Nov. 13, as part of the grand opening celebration of downtown Miami’s two new centerpiece hotels.
“We cannot express enough our gratitude to the JW Marriott Marquis and Hotel Beaux Arts for generously donating their beautiful property to make this very significant philanthropic event possible,” said gala chair Lily Serviansky.
“In our efforts to raise awareness and financial support for this first-class cancer center, we have received ongoing dedicated support from the hotels, our executive host committee members and the community, and expect this year to be the most successful fundraising gala to date.”
“It is an honor to host such a prestigious event,” said Florencia Tabeni, general manager for both properties. “The Sylvester Comprehensive Cancer Center, which has helped thousands of patients fight cancer, has truly transformed cancer research and treatment in South Florida, and we are proud to support it.”
Produced every other year, the gala raises funds to support the Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine. Recognized as one of South Florida’s premier social events, the biannual gala attracts nearly 1,000 philanthropists and business leaders from Miami-Dade, Broward and Palm Beach counties.
This year’s Metropolitan Garden Gala will include an elegant gourmet dinner in the JW Marriott Marquis’ 20,000-square-foot Grand Ballroom — the largest in downtown Miami — as well as live entertainment, superlative service, and a luxury silent auction that will include merchandise from some of the world’s most exclusive retailers, resorts, restaurants, hotels, cruise lines and jewelers.
In addition to the gala, an after party will take place at the property’s 50,000-square-foot entertainment complex, Pursuits, featuring a basketball arena, virtual bowling, Jim McLean Golf School, billiards, and more.
A highlight of the gala is the presentation of the Caroline W. Halpern Award, which is given to an individual or family with a record of exceptional generosity in support of Sylvester. This year, Harvey Chaplin, CEO of Southern Wine & Spirits, and his wife, Roberta, will be the recipients of the prestigious honor for their outstanding philanthropic leadership at Sylvester.
The JW Marriott Marquis Miami and Hotel Beaux Arts Miami are located in downtown Miami’s new Metropolitan Miami development at 345 Avenue of the Americas. Situated in the hotel tower of the Wells Fargo Center — the development’s commercial component — both properties are scheduled to open Oct. 1.
For more information on the JW Marriott Marquis Miami, visit For more information on the Hotel Beaux Arts Miami, visit

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