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Summer is in full swing, signaling a variety of changes – from vacation planning and outdoor activities to trending social media challenges. When asked about the potential for ROI growth during vacation season, Charlie Alexander, Founder of Alexa Media Solutions said “These summer trends carry a wave of potential for business owners and serve as an opportunity for growth if capitalized on by their marketing team.” So, how exactly can businesses utilize these trends to stay ahead of the curve? Let’s dive right in.
Trendy Travel Destinations
Locations make the headlines in local Miami news each summer, with Miami topping the popular holiday destinations chart. Yet, with people seeking alternatives to crowded vacation spots, other outdoor activities are thriving too. For the travel and hospitality industry, leveraging these hotspot locations could fuel your campaigns and help target niche audiences. Even if your business isn’t directly related to travel, you can capitalize on the global appeal of popular destinations. Is Bali or Greece trending? Plan a campaign theme inspired by these places, incorporating their culture, colors, or cuisines into your marketing strategy.
Fun-Filled Activities
Summer is synonymous with outdoor activities as people look to make the most of the sun-soaked season. Running, cycling, picnics, or beach trips, the list of activities is endless. Could your product fit into these plans seamlessly, helping users enhance their summer joy? A digital wellness app may launch workout routines perfect for beaches, while a fashion retailer can promote their line of breathable jogging clothes or stylish picnic wear. Tailor your digital marketing messages to how your product or service can contribute to exciting summer activities.
Join the Social Media Buzz
Summer is an ideal time for social media challenges and trends. For instance, with the emergence of short-form video platforms like TikTok and Instagram Reels, dance and lip-sync challenges become viral overnight. Businesses can generate a huge spike in visibility by incorporating these trends into their digital marketing strategy. Create a fun challenge related to your business and encourage your audience to participate, assuring increased engagement.
When incorporating these summer trends, remember to ensure fit and function align. Every promotional activity must feel seamless and authentic to your brand, appearing like a natural extension of your business. Always invest in creating genuine value for your customers rather than focusing solely on sales. For instance, a rental car agency partaking in a trending dance challenge may seem misplaced. However, if that same agency targets trending summer road trip destinations, the campaign aligns much better with the brand identity and customer interests.
Following your local Miami news can help you cash in on dominant trends and city-specific content that can appeal to your audience. But remember that the goal is to authentically connect with your audience, rather than merely pushing products. Alexa Media Solutions can assist in this endeavor, concentrating on delivering authentic engagement, genuine worth, and empathetic support. With these valuable insights and our team by your side, your marketing campaign is ready to sizzle this summer!
Is your small business ready for a digital transformation? A professional marketing agency, such as Alexa Media Solutions, offers the expert marketing strategies you need to thrive all summer long and beyond. Contact AMS today to start your journey towards growth and success!
