‘L’Expo du Cirque’ shines spotlight on Sunny Isles Beach

Miami's Community Newspapers

It could have been described as “the greatest expo on earth” when L’Expo du Cirque held at the Newport Beachside Hotel & Resort came to town, shinning the spotlight on the City of Sunny Isles Beach. The unprecedented networking event presented by the Aventura Marketing Council, Sunny Isles Beach Tourism and Marketing Council and Greater Miami Convention and Visitors Bureau showcased products and services offered by over 85 diverse businesses, resorts, non-profit organizations and attractions including Jungle Island.

The evening’s stellar entertainment was presented by the South Florida Circus Art School and talented mimes from Krop Sr. High’s STAR Academy. Guests were also invited to see the new Seven Seas Spa & Salon – one of the newest attractions at the newly remodeled Newport resort. Upon arriving at the Newport, a record turnout of guests were greeted by “L’Expo du Cirque” performers extending an invitation on behalf of South Florida Circus Art School (SFCAS) to “Come Fly With Us!” Based in North Miami Beach, SFCAS encourages enthusiasm for and dedication to the circus arts with classes and training as well as professional youth and adult performance troupes that present community outreach circus shows at events and for charitable organizations.

The fantastically festive atmosphere extended to the Seven Seas Spa & Salon, a new Aveda Concept Salon featuring New York’s renowned Dashing Diva Nail Bar – a glamorous highlight of the Newport’s multi-million dollar hotel renovation. For the style-conscious coveting beauty on a budget, the full-service salon promises “rest, renewal and rejuvenation” facilitated by an enlightened team of beauty and massage professionals prepared to “pamper you with a VIP experience that will immerse you in an unparalleled journey of the senses.”

Designed by Mabel Norman of Acropolis Interior Design, the Seven Seas Spa & Salon boasts sparkling crystal walls, opulent granite and a color scheme accented by amethyst, associated with peaceful environments and key lime, symbolizing growth and harmony— paralleling attributes of Sunny Isles Beach, becoming internationally renowned as “Florida’s Riviera.”

After members of the Sunny Isles Beach City Commission joined in the official ribbon cutting ceremony for the Seven Seas Spa & Salon, the “ohhs and ahhs!” continued at the Newport’s majestic Atlantis Ballroom — transformed into a pseudo big top complete with over the top cirque-style decorations and a spectacular array of hors’doeuvres proving the Newport’s expert catering staff never “clowns around” when it comes to creating the very best social and corporate functions.

The Newport is just one of many fine resorts benefitting from membership in the Sunny Isles Beach Tourism and Marketing Council (formerly known as the Sunny Isles Beach Resort Association). Executive Director Ibis Romero explains, “Over the years, we’ve evolved into a domestic and global tourism marketing arm for Sunny Isles Beach as well as a catalyst for branding our beautiful city around the world.”

Sunny Isles Beach Mayor Norman S. Edelcup added, “Our commitment is to create an environment in which businesses, residents and tourists thrive in our community. To that end, Ms. Romero will be working hand in hand with the Greater Miami Convention and Visitors Bureau to position Sunny Isles Beach for success in the domestic and global tourism market; and continue brining more world class special events to the city such as the Sunny Isles Beach Jazz Festival and the OSS Off Shore Powerboat Races.”

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