Red Ribbon Week Activity

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Red Ribbon Week is an alcohol, tobacco, drug and violence prevention awareness campaign observed annually in October in the United States. It began as a tribute to fallen Drug Enforcement Agency Special Agent Enrique Camerena in 1985. According to the United States DEA, Red Ribbon Week is the nation’s largest and longest-running drug awareness and prevention program. In West Park, students in our Camp B.R.A.V.E.R.Y. middle school after-school program commemorated the campaign by conducting different drug education activities throughout the week. Their message to the community is to “JUST SAY NO”, echoing the popular slogan Just Say No To Drugs, which they creatively displayed with solo ups on the gates at McTyre Park.


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