Exclusive Beach Club membership offers access to hotel amenities including Spartan Gym, Bamford Spa, Beachside Service, and wellness programming.
1 Hotel South Beach is unveiling plans for Miami’s hottest new VIP membership program, the first of its kind for the 1 Hotels brand. Beach Club is the ultimate way for members to enjoy beach life with hotel service. Members can soak up the sun in a reserved lounge chair nestled along 600 feet of pure white sand or relax in a private pool cabana, with waiters always nearby, ready to take drink and farm-fresh food orders. The initial phase of the Beach Club launch opens up exclusive access to 1 Hotel South Beach’s amenities including Spartan Gym, curated wellness programming, and supervised activities for the kids. Special member pricing is available for services at Bamford Haybarn Spa, on food and beverage on property including James Beard Award-nominated Chef Matthew Kenney’s PLTNHOUSE, and for all 1 Hotel room bookings. Beach Club membership also offers access to invite-only events including art exhibitions, intimate concerts and culinary experiences—the benefits are endless.
Exclusive Member’s Arrival Experience
Members arrive through a private entrance off the main entryway, which includes complimentary valet parking. They’ll be greeted by the beach club concierge, and have storage for any belongings.
Reserved Seating on the Beach
Enjoy 600 feet of pure white sand along the Atlantic—the ideal beach-day habitat with complimentary umbrellas, chaise lounges and wait staff serving ocean side food and drink.
Spartan Gym Access
Train and tone in the world’s first Spartan gym, spanning 14,000 square feet, the space is complete with ropes, obstacles, and direct access to local Certified Spartan trainers. Members can test their limits through Spartan private sessions or dedicated classes including Spartan Obstacle Conditioning, Ripped, Sunset Core Flow on the yoga deck and a variety of specialized kids classes. Recharge after the workout in the sauna-equipped locker rooms, designed and maintained to the pristine standards of 1 Hotels.
Mind and Movement Classes
A curated team of instructors from around the world provide a full schedule of classes aimed at conditioning the body, mind and soul. Offering complimentary yoga, Pilates, HIIT cardio and meditation classes, each session is skillfully tailored towards tranquility.
Cabana Pool Access
Take in the panoramic ocean views from one of 10 private air-conditioned cabanas. Swim laps under the sun, or lounge around in the shade with fresh poolside food and drink service—farm fresh and locally sourced.
Supervised Kids Programming
Members aged 4-12 have access to 1 Hotel South Beach’s Seedlings Program, with activities like beachside shell hunting, tree planting, story time and movie screenings.
Charging Privileges on Property
For a simple, seamless experience everywhere on the 1 Hotel South Beach grounds, Members can create a house account with their preferred payment method on file for charges made on all goods and services.
VIP Status with 1 Hotels
Receive special members pricing at Bamford Haybarn Spa, on food and beverage, and all 1 Hotel room bookings worldwide. Access to invite-only events like art exhibitions, intimate concerts, culinary experiences and more.
Founding Beach Club membership is priced at $3,600 for single or $5,000 for families. The second phase will include a newly developed members-only Beach Lounge space overlooking the ocean, with expected completion in Spring 2018.
