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On Saturday, October 14, four YWCA associations from across the country and Ulta Beauty will host hundreds of participants ages 9-14 for a youth empowerment event. The event, called “Pretty Empowered,” will engage students with a focus on young women and girl-identifying individuals through sessions focused on cosmetic science, supply chain logistics, leadership, and career exploration. The programming is designed to emphasize the importance of leadership development, exploration of STEM fields, and wellness.
Interactions and activities with over 100 Ulta Beauty associates and volunteers provide exposure to professionals who serve as inspiration for future careers in STEM.
Last year, the Ulta Beauty Charitable Foundation and YWCA Metropolitan Chicago collaboratively planned and hosted “Pretty Empowered” for 100 youth from the south and west sides of Chicago. The event was such a success that Ulta Beauty and YWCA expanded the event and impact across the country in 2023.
Kerry-Ann Royes, YWCA South Florida President and CEO, shared that Ulta’s generous support is well-aligned with YWCA’s work with youth in South Florida, which includes afterschool programs, summer camp, Global Education and teen entrepreneurship.
“One of our focuses at YWCA South Florida is the empowerment and economic advancement of women and girls, and this partnership targets just that, at a critical point in a girl’s life. By investing our time and resources into our girls, we are investing in the future leaders of South Florida. We have seen time and again over our 100+ years how empowering girls can change the future of an individual, their family and our community.
We are excited to bring this partnership to South Florida and, along with Ulta Beauty, create new opportunities for confidence-building and career exploration.”
Amiee Bayer-Thomas, Ulta Beauty’s Chief Supply Chain Officer, is a current board member of YWCA Metropolitan Chicago and excited to be partnering to bring this experience to youth across the country.
“I’m a firm believer that our youth hold the key to our future and empowering the next generation with the knowledge and tools that they need to succeed has always been a passion of mine. At an age where self-esteem and self-worth are the most delicate, the possibilities can often seem limited for young girls and teens. Being a woman in supply chain, a field where women are often underrepresented, I fully acknowledge and understand how important it is to advocate and invest in education and career building opportunities in STEM disciplines. I’m thrilled to bring this dream initiative of mine to life in partnership with Ulta Beauty and YWCA, two organizations that share my same values and passion for girls’ empowerment, as we take strides to unleash more beautiful possibilities for young women who are deserving of a seat at the table.”
Any media interested in attending, please contact Angeline Evans at aevans@ywcasouthflorida.org.
Attendance for this event is limited to participants of the YWCA’s youth programs. Registration details have been provided directly to these families.
About YWCA SOUTH FLORIDA
YWCA South Florida seeks to eliminate racism, empower women and promote peace, justice, freedom and dignity for all. Combining direct service programming and advocacy, YWCA South Florida works across four key areas: racial justice and civil rights; empowerment and economic advancement of women and girls; early education; and health and safety of women and girls. The organization has been at the forefront of some of South Florida’s most significant social issues since it was founded in 1920 and has worked to improve the lives of more than 3.1 million adults and children.
Learn more at www.ywcasouthflorida.org and follow @YWCASouthFL on Twitter, Instagram and Facebook, and @ywcasouthflorida on LinkedIn and YouTube.
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