|
Getting your Trinity Audio player ready...
|
U.S. headquartered Windstar Cruises has hired Cristienne (Cris) De Souza as the small ship cruise line’s director of revenue planning.
The new position reports to Kristin Badgett, Windstar’s vice president of Revenue and Itinerary Planning, and is based in Miami — Windstar’s official new headquarters beginning in June 2022.
De Souza will work with Badgett to determine strategy and implement pricing for the Windstar fleet, including all six yachts. She will collaborate closely with Windstar’s parent company, Xanterra Travel Collection, to review strategies for achieving optimal pricing on all of Windstar’s itineraries and for all on-board amenities. She also will assist with analytics and recommendations on new deployment for future Windstar sailing destinations and offerings.
Most recently De Souza was head of business development at Advance Your Reach, a company that helps people grow their businesses and spread their message through stages. Before that, she was vice president of sales and marketing at Nexion Travel Group.
Other notable positions/employers throughout her career include director of national account sales and marketing at Ama Waterways; 14 years at Royal Caribbean Cruises Ltd, including roles as director of national accounts for Celebrity and Azamara and senior revenue management analyst, and a financial analyst with Coca-Cola Enterprises.
De Souza holds bachelor’s and master’s degrees in business administration from Florida Atlantic University, as well as a master’s in liberal arts in sustainability and environmental management from Harvard University.
She is fluent in Spanish and Portuguese and is a three-time national barefoot waterski champion who was once ranked eighth in the world. Her Windstar colleagues can’t wait to see her waterski as part of the line’s unique activities available on the yachts’ Watersports Platform.
Windstar Cruises operates a fleet of six boutique all-suite and sailing yachts carrying 148-342 guests. Small ship cruises sail throughout Europe, the Caribbean, Costa Rica and the Panama Canal, Asia, Alaska and British Columbia, Canada and New England, Tahiti and the South Pacific, Mexico and U.S. Coastal and Australia.
For more details on Windstar Cruises, visit www.windstarcruises.com.
