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Amerant Bancorp Inc. recently announced that Christine Esteve, a local marketing veteran with nearly 30 years of experience, has been named executive vice president (EVP) and chief marketing officer (CMO).
Esteve will oversee Amerant’s brand and media strategy, customer research, advertising, local market delivery and agency management.
Prior to joining Amerant, Esteve was the vice president of Performance Marketing at Carnival Cruise Line. In her 28 years at Carnival, Esteve led multiple teams and managed initiatives in brand management, advertising, media, customer marketing, eCommerce and more.
“Christine’s diverse skill set, proven leadership and results-driven approach are exactly what we wanted for the role of CMO at Amerant,” said Jerry Plush, vice chair and CEO of Amerant.
“I am confident that Christine’s extensive experience will play an integral part in helping elevate our brand and take it to the next level,” he added.
“I’m thrilled to be joining Amerant, especially during an exciting time in its growth and evolution,” Esteve said. “I look forward to supporting the organization in achieving its growth and business goals, as well as in its roles within the communities it serves.”
Esteve earned a Bachelor of Science degree in advertising from the University of Florida. She serves as a member of the board of directors for the University of South Florida’s Digital Marketing certificate program.
