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When Joe Ferst was promoted to Hotwire Communication’s Senior Vice President of all regional operations in Broward County, he was determined to maintain his deep connection to the City of Aventura, the community, and its people. In his former role as VP of Sales in Miami-Dade, Joe relocated his family from Palm Beach County to a more southern spot in the South Florida area and dove right in, representing Hotwire on the Aventura Marketing Council/Chamber of Commerce first and foremost.
After the pandemic, Ferst hosted his own web-based seminars and community meetings to ensure constant communications and information from a safe distance.
But his involvement didn’t stop there. “We are proud to be the technology partners of ACES (Aventura City of Excellence Schooll) and the Don Soffer Aventura High School and Charter Schools USA, and that partnership means much more than just providing critical broadband services.” Joe led the Hotwire team that setup a quick turnaround Covid-19 relief site at the high school. And when the city had to reorganize school property to enable the required 6 feet of social distance between students at the school, the Hotwire Communications team installed separate internet connections in the gymnasium to expand the areas in which the students could access broadband. “Once we service a community or property, we are fully engaged as partners in ensuring their success. Our technology is key and so is our white glove service,” says Ferst.
Hotwire’s reach in the City of Aventura keeps expanding, with recent additions of their footprint including the Aventura Mall, JW Marriott Turnberry Resort, several condominium and homeowner associations, as well as the local Chabad, the New Hilton Aventura and Aventura’s new Medical District.
This expansion is nothing new to Joe Ferst. The technology leader has been responsible for helping Hotwire Communications grow its penetration and market-share in Miami Dade and Broward County since joining the company several years ago. Some of his most prominent acquisitions include municipal contracts in Miami Beach, Dania Beach, and a much publicized 10 Gigabit symmetrical connection to the BB&T (now TRUIST) Center, the 872,000 sq.ft. home of the Florida Panthers and host to many headline- making concerts.
But for Joe, the secret sauce is more about the customer relationship than the initial acquisition.
“Educating potential clients so they better understand the technologies and their benefits is something I commit to doing whether or not they end up signing with us, or whether or not they are even in the process of obtaining a new telecommunications provider,“We are and will continue to be a part of a community, in partnership with our customers and the cities in which they are located, and this is how I train my team to approach the job of sales.”
This connecting, educating and the sense of gratitude he has for every opportunity to serve a community comes naturally to Joe. If you are meeting him for the first time to discuss potential technology solutions, you might find yourself engaged in friendly banter about boating, music, football and camping, just some of the hobbies Joe enjoys in his time off.
Of course, he shares these passions with his young family of three with wife Amanda, photos of whom his Hotwire co-workers will often ask to see. “His kids have inherited his giant smile” said co-worker Karla Thatcher, VP of Corporate Communication. “Around here we look forward to the next chapter in the lives of Joe and what we call The FERST (First) Family”.
About Hotwire Communications:
Hotwire Communications is a pioneering leader in fiber optic technology and has been providing cutting edge fiber-based telecommunication services since 2002. A Florida-grown company headquartered in Fort Lauderdale, Hotwire Communications has regional offices throughout the United States located in Florida, Georgia, North Carolina, and Pennsylvania.
To date, Hotwire’s reach has extended past its home to touch fifteen states, offering a full suite of multi-Gigabit Internet, crystal-clear voice, HD and 4K IPTV, and automated security services custom-tailored to a wide variety of customers, meeting a range of environmental needs with service and product offerings from Fision® Home, Fision® Work, Fision® Stay, Fision® U, and Fision® Government. The company also offers advertising directly to customers within its network through the Fision Multimedia Advertising Solutions service.
Hotwire Communications has received a number of accolades from third-party outlets, including being named 2020 Fastest Business ISP, 2020 Fastest ISP in the Southeast United States, and 2021 Best Gaming ISP in the Southeast United States by PCMag, ranked by Broadband Communities Magazine as one of the Fiber-To-Home Top 100, named 2020 Independent Operator of the Year by Cablefax, and awarded two Silver 2021 Stevie Awards in recognition of the company’s concierge-style, white glove customer service.
Striving to power the “Home of the Future” through new, forward-thinking innovations, Hotwire Communications is leading the way by bringing the latest advanced technologies like multi-Gigabit Internet, 4K IPTV video, and virtual reality products into its customers’ homes.
For more information, visit www.hotwirecommunications.com
